Quick Tip #6: On Evergreening Your Content
Sep 30, 2023
Welcome to Episode 6 of our Quick Tips series on evergreening your content! In this episode, Sally discusses the critical role of live testing. She highlights that failing to test can slow your ability to adapt to changing market dynamics and audience preferences. Sally emphasizes the rapid changes in the...
Quick Tip on Evergreening Your Content Summary
Sep 30, 2023
This is the summary of our Quick Tip series on evergreening your content, featuring Sally. In this episode, Sally emphasizes the importance of live testing before transitioning to an evergreen system. She highlights the benefits of personalization, the use of tech tools, and addressing challenges. Combining live...
Quick Tip #5: On Evergreening Your Content
Sep 27, 2023
Welcome to Episode 5 of our Quick Tip series on evergreening your content. In this episode, we're tackling the challenge of low conversion rates in your evergreen strategy. Without insights from live testing, your conversions may lag, impacting your revenue and overall business growth. Join us to discover how to...
Quick Tip #4: On Evergreening Your Content
Sep 27, 2023
Welcome to Episode 4 of our Quick Tip series on evergreening your content! In today's episode, we're diving into the importance of live testing before going Evergreen. Discover why testing live can save you precious time, effort, and resources, and how it ensures your strategies resonate with your audience....
Mastering Marketing with Empathy Mapping
Sep 21, 2023
Join Sally in this episode of "Straight Talk with Sally" as she delves into the power of empathy mapping for marketing success. Learn how to understand your audience better, boost conversions, and attract high-quality leads.
Sally provides a practical guide to creating empathy maps in seven steps, including data...