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Welcome to Straight Talk with Sally.

Are you ready to start living life on your terms? Well, it's time to stop making excuses and start taking action and gettin' s#%t done.

Join Sally as she educates and inspires and thought provoke conversions on Branding, Marketing & Mindset, and what it takes to be a successful female entrepreneur while balancing family, lifestyle and a rockin' business.

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Tracking Your Sales Pipeline: The SCA Way

Apr 22, 2024

In this episode, Sally delves into the stages of the sales pipeline, drawing insights from the Sparkle Class Academy (SCA) approach. From "New Lead" to "Lost," Sally explains each stage's significance, emphasizing the distinction between marketing qualified leads (MQLs) and sales qualified leads (SQLs)....

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Apr 17, 2024

In this episode,  Sally shares a candid experience of hiring the wrong coach for $25,000, who relied on impersonal typed interactions during Zoom sessions. Despite initial disappointment, Sally reflects on the experience, highlighting the importance of learning from setbacks and turning them into opportunities...

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Apr 16, 2024

This podcast episode dives into the importance of building and nurturing an email list in your business, highlighting the risks of relying solely on social media platforms. Sally outlines a simple yet effective funnel framework called the "Freedom Funnel Formula" consisting of seven stages: vision, offer design, freebie...

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Apr 9, 2024

In this episode of "Straight Talk with Sally," host Sally Sparks Cousins shares expert insights on structuring a sales pipeline to prevent leads from slipping through the cracks. Sally emphasizes the importance of tracking leads within the marketing and sales process, advocating for a clear understanding of the journey...

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Apr 5, 2024

In this episode, Sally emphasizes the journey from self-belief to gaining trust from inner circles, teams, and clients. From "I can" to "We will," Sally highlights the importance of conveying unwavering belief. Tune in to learn how belief drives support from family, teams, and clients, guiding the path to success.

We...

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